The Crowd By Gustave Le Bon

The whole of the common characteristics with which heredity endows the individuals of a race constitute the genius of the race. When, however, a certain number of these individuals are gathered together in a crowd for purposes of action, observation proves that, from the mere fact of their being assembled, there result certain new psychological characteristics, which are added to the racial characteristics and differ from them at times to a very considerable degree. Organised crowds have always played an important part in the life of peoples, but this part has never been of such moment as at present. The substitution of the unconscious action of crowds for the conscious activity of individuals is one of the principal characteristics of the present age. I have endeavoured to examine the difficult problem presented by crowds in a purely scientific manner–that is, by making an effort to proceed with method, and without being influenced by opinions, theories, and doctrines. This, I believe, is the only mode of arriving at the discovery of some few particles of truth, especially when dealing, as is the case here, with a question that is the subject of impassioned controversy. A man of science bent on verifying a phenomenon is not called upon to concern himself with the interests his verifications may hurt. In a recent publication an eminent thinker, M. Goblet d’Alviela, made the remark that, belonging to none of the contemporary schools, I am occasionally found in opposition of sundry of the conclusions of all of them. I hope this new work will merit a similar observation. To belong to a school is necessarily to espouse its prejudices and preconceived opinions. Still I should explain to the reader why he will find me draw conclusions from my investigations which it might be thought at first sight they do not bear; why, for instance, after noting the extreme mental inferiority of crowds, picked assemblies included, I yet affirm it would be dangerous to meddle with their organisation, notwithstanding this inferiority. The reason is, that the most attentive observation of the facts of history has invariably demonstrated to me that social organisms being every whit as complicated as those of all beings, it is in no wise in our power to force them to undergo on a sudden far-reaching transformations. Nature has recourse at times to radical measures, but never after our fashion, which explains how it is that nothing is more fatal to a people than the mania for great reforms, however excellent these reforms may appear theoretically. They would only be useful were it possible to change instantaneously the genius of nations. This power, however, is only possessed by time. Men are ruled by ideas, sentiments, and customs–matters which are of the essence of ourselves. Institutions and laws are the outward manifestation of our character, the expression of its needs. Being its outcome, institutions and laws cannot change this character. The study of social phenomena cannot be separated from that of the peoples among whom they have come into existence. From the philosophic point of view these phenomena may have an absolute value; in practice they have only a relative value. It is necessary, in consequence, when studying a social phenomenon, to consider it successively under two very different aspects. It will then be seen that the teachings of pure reason are very often contrary to those of practical reason. There are scarcely any data, even physical, to which this distinction is not applicable. From the point of view of absolute truth a cube or a circle are invariable geometrical figures, rigorously defined by certain formulas. From the point of view of the impression they make on our eye these geometrical figures may assume very varied shapes. By perspective the cube may be transformed into a pyramid or a square, the circle into an ellipse or a straight line. Moreover, the consideration of these fictitious shapes is far more important than that of the real shapes, for it is they and they alone that we see and that can be reproduced by photography or in pictures. In certain cases there is more truth in the unreal than in the real. To present objects with their exact geometrical forms would be to distort nature and render it unrecognisable. If we imagine a world whose inhabitants could only copy or photograph objects, but were unable to touch them, it would be very difficult for such persons to attain to an exact idea of their form. Moreover, the knowledge of this form, accessible only to a small number of learned men, would present but a very minor interest. The philosopher who studies social phenomena should bear in mind that side by side with their theoretical value they possess a practical value, and that this latter, so far as the evolution of civilisation is concerned, is alone of importance. The recognition of this fact should render him very circumspect with regard to the conclusions that logic would seem at first to enforce upon him. There are other motives that dictate to him a like reserve. The complexity of social facts is such, that it is impossible to grasp them as a whole and to foresee the effects of their reciprocal influence. It seems, too, that behind the visible facts are hidden at times thousands of invisible causes. Visible social phenomena appear to be the result of an immense, unconscious working, that as a rule is beyond the reach of our analysis. Perceptible phenomena may be compared to the waves, which are the expression on the surface of the ocean of deep-lying disturbances of which we know nothing. So far as the majority of their acts are considered, crowds display a singularly inferior mentality; yet there are other acts in which they appear to be guided by those mysterious forces which the ancients denominated destiny, nature, or providence, which we call the voices of the dead, and whose power it is impossible to overlook, although we ignore their essence. It would seem, at times, as if there were latent forces in the inner being of nations which serve to guide them. What, for instance, can be more complicated, more logical, more marvellous than a language? Yet whence can this admirably organised production have arisen, except it be the outcome of the unconscious genius of crowds? The most learned academics, the most esteemed grammarians can do no more than note down the laws that govern languages; they would be utterly incapable of creating them. Even with respect to the ideas of great men are we certain that they are exclusively the offspring of their brains? No doubt such ideas are always created by solitary minds, but is it not the genius of crowds that has furnished the thousands of grains of dust forming the soil in which they have sprung up? Crowds, doubtless, are always unconscious, but this very unconsciousness is perhaps one of the secrets of their strength. In the natural world beings exclusively governed by instinct accomplish acts whose marvellous complexity astounds us. Reason is an attribute of humanity of too recent date and still too imperfect to reveal to us the laws of the unconscious, and still more to take its place. The part played by the unconscious in all our acts is immense, and that played by reason very small. The unconscious acts like a force still unknown. If we wish, then, to remain within the narrow but safe limits within which science can attain to knowledge, and not to wander in the domain of vague conjecture and vain hypothesis, all we must do is simply to take note of such phenomena as are accessible to us, and confine ourselves to their consideration. Every conclusion drawn from our observation is, as a rule, premature, for behind the phenomena which we see clearly are other phenomena that we see indistinctly, and perhaps behind these latter, yet others which we do not see at all. CONTENTS INTRODUCTION THE ERA OF CROWDS BOOK I THE MIND OF CROWDS CHAPTER I GENERAL CHARACTERISTICS OF CROWDS– PSYCHOLOGICAL LAW OF THEIR MENTAL UNITY CHAPTER II THE SENTIMENTS AND MORALITY OF CROWDS CHAPTER III THE IDEAS, REASONING POWER, AND IMAGINATION OF CROWDS CHAPTER IV A RELIGIOUS SHAPE ASSUMED BY ALL THE CONVICTIONS OF CROWDS BOOK II THE OPINIONS AND BELIEFS OF CROWDS CHAPTER I REMOTE FACTORS OF THE OPINIONS AND BELIEFS OF CROWDS CHAPTER II THE IMMEDIATE FACTORS OF THE OPINIONS OF CROWDS CHAPTER III THE LEADERS OF CROWDS AND THEIR MEANS OF PERSUASION CHAPTER IV LIMITATIONS OF THE VARIABILITY OF THE BELIEFS AND OPINIONS OF CROWDS BOOK III THE CLASSIFICATION AND DESCRIPTION OF THE DIFFERENT KINDS OF CROWDS CHAPTER I THE CLASSIFICATION OF CROWDS CHAPTER II CROWDS TERMED CRIMINAL CROWDS CHAPTER III CRIMINAL JURIES CHAPTER IV ELECTORAL CROWDS CHAPTER V PARLIAMENTARY ASSEMBLIES INTRODUCTION. THE ERA OF CROWDS. The evolution of the present age–The great changes in civilisation are the consequence of changes in National thought–Modern belief in the power of crowds–It transforms the traditional policy of the European states–How the rise of the popular classes comes about, and the manner in which they exercise their power–The necessary consequences of the power of the crowd–Crowds unable to play a part other than destructive–The dissolution of worn-out civilisations is the work of the crowd–General ignorance of the psychology of crowds– Importance of the study of crowds for legislators and statesmen. The great upheavals which precede changes of civilisations such as the fall of the Roman Empire and the foundation of the Arabian Empire, seem at first sight determined more especially by political transformations, foreign invasion, or the overthrow of dynasties. But a more attentive study of these events shows that behind their apparent causes the real cause is generally seen to be a profound modification in the ideas of the peoples. The true historical upheavals are not those which astonish us by their grandeur and violence. The only important changes whence the renewal of civilisations results, affect ideas, conceptions, and beliefs. The memorable events of history are the visible effects of the invisible changes of human thought. The reason these great events are so rare is that there is nothing so stable in a race as the inherited groundwork of its thoughts. The present epoch is one of these critical moments in which the thought of mankind is undergoing a process of transformation. Two fundamental factors are at the base of this transformation. The first is the destruction of those religious, political, and social beliefs in which all the elements of our civilisation are rooted. The second is the creation of entirely new conditions of existence and thought as the result of modern scientific and industrial discoveries. The ideas of the past, although half destroyed, being still very powerful, and the ideas which are to replace them being still in process of formation, the modern age represents a period of transition and anarchy. It is not easy to say as yet what will one day be evolved from this necessarily somewhat chaotic period. What will be the fundamental ideas on which the societies that are to succeed our own will be built up? We do not at present know. Still it is already clear that on whatever lines the societies of the future are organised, they will have to count with a new power, with the last surviving sovereign force of modern times, the power of crowds. On the ruins of so many ideas formerly considered beyond discussion, and to-day decayed or decaying, of so many sources of authority that successive revolutions have destroyed, this power, which alone has arisen in their stead, seems soon destined to absorb the others. While all our ancient beliefs are tottering and disappearing, while the old pillars of society are giving way one by one, the power of the crowd is the only force that nothing menaces, and of which the prestige is continually on the increase. The age we are about to enter will in truth be the ERA OF CROWDS. Scarcely a century ago the traditional policy of European states and the rivalries of sovereigns were the principal factors that shaped events. The opinion of the masses scarcely counted, and most frequently indeed did not count at all. To-day it is the traditions which used to obtain in politics, and the individual tendencies and rivalries of rulers which do not count; while, on the contrary, the voice of the masses has become preponderant. It is this voice that dictates their conduct to kings, whose endeavour is to take note of its utterances. The destinies of nations are elaborated at present in the heart of the masses, and no longer in the councils of princes. The entry of the popular classes into political life–that is to say, in reality, their progressive transformation into governing classes–is one of the most striking characteristics of our epoch of transition. The introduction of universal suffrage, which exercised for a long time but little influence, is not, as might be thought, the distinguishing feature of this transference of political power. The progressive growth of the power of the masses took place at first by the propagation of certain ideas, which have slowly implanted themselves in men’s minds, and afterwards by the gradual association of individuals bent on bringing about the realisation of theoretical conceptions. It is by association that crowds have come to procure ideas with respect to their interests which are very clearly defined if not particularly just, and have arrived at a consciousness of their strength. The masses are founding syndicates before which the authorities capitulate one after the other; they are also founding labour unions, which in spite of all economic laws tend to regulate the conditions of labour and wages. They return to assemblies in which the Government is vested, representatives utterly lacking initiative and independence, and reduced most often to nothing else than the spokesmen of the committees that have chosen them. To-day the claims of the masses are becoming more and more sharply defined, and amount to nothing less than a determination to utterly destroy society as it now exists, with a view to making it hark back to that primitive communism which was the normal condition of all human groups before the dawn of civilisation. Limitations of the hours of labour, the nationalisation of mines, railways, factories, and the soil, the equal distribution of all products, the elimination of all the upper classes for the benefit of the popular classes, &c., such are these claims. Little adapted to reasoning, crowds, on the contrary, are quick to act. As the result of their present organisation their strength has become immense. The dogmas whose birth we are witnessing will soon have the force of the old dogmas; that is to say, the tyrannical and sovereign force of being above discussion. The divine right of the masses is about to replace the divine right of kings. The writers who enjoy the favour of our middle classes, those who best represent their rather narrow ideas, their somewhat prescribed views, their rather superficial scepticism, and their at times somewhat excessive egoism, display profound alarm at this new power which they see growing; and to combat the disorder in men’s minds they are addressing despairing appeals to those moral forces of the Church for which they formerly professed so much disdain. They talk to us of the bankruptcy of science, go back in penitence to Rome, and remind us of the teachings of revealed truth. These new converts forget that it is too late. Had they been really touched by grace, a like operation could not have the same influence on minds less concerned with the preoccupations which beset these recent adherents to religion. The masses repudiate to-day the gods which their admonishers repudiated yesterday and helped to destroy. There is no power, Divine or human, that can oblige a stream to flow back to its source. There has been no bankruptcy of science, and science has had no share in the present intellectual anarchy, nor in the making of the new power which is springing up in the midst of this anarchy. Science promised us truth, or at least a knowledge of such relations as our intelligence can seize: it never promised us peace or happiness. Sovereignly indifferent to our feelings, it is deaf to our lamentations. It is for us to endeavour to live with science, since nothing can bring back the illusions it has destroyed. Universal symptoms, visible in all nations, show us the rapid growth of the power of crowds, and do not admit of our supposing that it is destined to cease growing at an early date. Whatever fate it may reserve for us, we shall have to submit to it. All reasoning against it is a mere vain war of words. Certainly it is possible that the advent to power of the masses marks one of the last stages of Western civilisation, a complete return to those periods of confused anarchy which seem always destined to precede the birth of every new society. But may this result be prevented? Up to now these thoroughgoing destructions of a worn-out civilisation have constituted the most obvious task of the masses. It is not indeed to-day merely that this can be traced. History tells us, that from the moment when the moral forces on which a civilisation rested have lost their strength, its final dissolution is brought about by those unconscious and brutal crowds known, justifiably enough, as barbarians. Civilisations as yet have only been created and directed by a small intellectual aristocracy, never by crowds. Crowds are only powerful for destruction. Their rule is always tantamount to a barbarian phase. A civilisation involves fixed rules, discipline, a passing from the instinctive to the rational state, forethought for the future, an elevated degree of culture–all of them conditions that crowds, left to themselves, have invariably shown themselves incapable of realising. In consequence of the purely destructive nature of their power crowds act like those microbes which hasten the dissolution of enfeebled or dead bodies. When the structure of a civilisation is rotten, it is always the masses that bring about its downfall. It is at such a juncture that their chief mission is plainly visible, and that for a while the philosophy of number seems the only philosophy of history. Is the same fate in store for our civilisation? There is ground to fear that this is the case, but we are not as yet in a position to be certain of it. However this may be, we are bound to resign ourselves to the reign of the masses, since want of foresight has in succession overthrown all the barriers that might have kept the crowd in check. We have a very slight knowledge of these crowds which are beginning to be the object of so much discussion. Professional students of psychology, having lived far from them, have always ignored them, and when, as of late, they have turned their attention in this direction it has only been to consider the crimes crowds are capable of committing. Without a doubt criminal crowds exist, but virtuous and heroic crowds, and crowds of many other kinds, are also to be met with. The crimes of crowds only constitute a particular phase of their psychology. The mental constitution of crowds is not to be learnt merely by a study of their crimes, any more than that of an individual by a mere description of his vices. However, in point of fact, all the world’s masters, all the founders of religions or empires, the apostles of all beliefs, eminent statesmen, and, in a more modest sphere, the mere chiefs of small groups of men have always been unconscious psychologists, possessed of an instinctive and often very sure knowledge of the character of crowds, and it is their accurate knowledge of this character that has enabled them to so easily establish their mastery. Napoleon had a marvellous insight into the psychology of the masses of the country over which he reigned, but he, at times, completely misunderstood the psychology of crowds belonging to other races;[1] and it is because he thus misunderstood it that he engaged in Spain, and notably in Russia, in conflicts in which his power received blows which were destined within a brief space of time to ruin it. A knowledge of the psychology of crowds is to-day the last resource of the statesman who wishes not to govern them–that is becoming a very difficult matter–but at any rate not to be too much governed by them. [1] His most subtle advisers, moreover, did not understand this psychology any better. Talleyrand wrote him that “Spain would receive his soldiers as liberators.” It received them as beasts of prey. A psychologist acquainted with the hereditary instincts of the Spanish race would have easily foreseen this reception. It is only by obtaining some sort of insight into the psychology of crowds that it can be understood how slight is the action upon them of laws and institutions, how powerless they are to hold any opinions other than those which are imposed upon them, and that it is not with rules based on theories of pure equity that they are to be led, but by seeking what produces an impression on them and what seduces them. For instance, should a legislator, wishing to impose a new tax, choose that which would be theoretically the most just? By no means. In practice the most unjust may be the best for the masses. Should it at the same time be the least obvious, and apparently the least burdensome, it will be the most easily tolerated. It is for this reason that an indirect tax, however exorbitant it be, will always be accepted by the crowd, because, being paid daily in fractions of a farthing on objects of consumption, it will not interfere with the habits of the crowd, and will pass unperceived. Replace it by a proportional tax on wages or income of any other kind, to be paid in a lump sum, and were this new imposition theoretically ten times less burdensome than the other, it would give rise to unanimous protest. This arises from the fact that a sum relatively high, which will appear immense, and will in consequence strike the imagination, has been substituted for the unperceived fractions of a farthing. The new tax would only appear light had it been saved farthing by farthing, but this economic proceeding involves an amount of foresight of which the masses are incapable. The example which precedes is of the simplest. Its appositeness will be easily perceived. It did not escape the attention of such a psychologist as Napoleon, but our modern legislators, ignorant as they are of the characteristics of a crowd, are unable to appreciate it. Experience has not taught them as yet to a sufficient degree that men never shape their conduct upon the teaching of pure reason. Many other practical applications might be made of the psychology of crowds. A knowledge of this science throws the most vivid light on a great number of historical and economic phenomena totally incomprehensible without it. I shall have occasion to show that the reason why the most remarkable of modern historians, Taine, has at times so imperfectly understood the events of the great French Revolution is, that it never occurred to him to study the genius of crowds. He took as his guide in the study of this complicated period the descriptive method resorted to by naturalists; but the moral forces are almost absent in the case of the phenomena which naturalists have to study. Yet it is precisely these forces that constitute the true mainsprings of history. In consequence, merely looked at from its practical side, the study of the psychology of crowds deserved to be attempted. Were its interest that resulting from pure curiosity only, it would still merit attention. It is as interesting to decipher the motives of the actions of men as to determine the characteristics of a mineral or a plant. Our study of the genius of crowds can merely be a brief synthesis, a simple summary of our investigations. Nothing more must be demanded of it than a few suggestive views. Others will work the ground more thoroughly. To-day we only touch the surface of a still almost virgin soil. BOOK I THE MIND OF CROWDS CHAPTER I GENERAL CHARACTERISTICS OF CROWDS.–PSYCHOLOGICAL LAW OF THEIR MENTAL UNITY. What constitutes a crowd from the psychological point of view–A numerically strong agglomeration of individuals does not suffice to form a crowd–Special characteristics of psychological crowds–The turning in a fixed direction of the ideas and sentiments of individuals composing such a crowd, and the disappearance of their personality–The crowd is always dominated by considerations of which it is unconscious–The disappearance of brain activity and the predominance of medullar activity–The lowering of the intelligence and the complete transformation of the sentiments–The transformed sentiments may be better or worse than those of the individuals of which the crowd is composed–A crowd is as easily heroic as criminal. In its ordinary sense the word “crowd” means a gathering of individuals of whatever nationality, profession, or sex, and whatever be the chances that have brought them together. From the psychological point of view the expression “crowd” assumes quite a different signification. Under certain given circumstances, and only under those circumstances, an agglomeration of men presents new characteristics very different from those of the individuals composing it. The sentiments and ideas of all the persons in the gathering take one and the same direction, and their conscious personality vanishes. A collective mind is formed, doubtless transitory, but presenting very clearly defined characteristics. The gathering has thus become what, in the absence of a better expression, I will call an organised crowd, or, if the term is considered preferable, a psychological crowd. It forms a single being, and is subjected to the LAW OF THE MENTAL UNITY OF CROWDS. It is evident that it is not by the mere fact of a number of individuals finding themselves accidentally side by side that they acquire the character of an organised crowd. A thousand individuals accidentally gathered in a public place without any determined object in no way constitute a crowd from the psychological point of view. To acquire the special characteristics of such a crowd, the influence is necessary of certain predisposing causes of which we shall have to determine the nature. The disappearance of conscious personality and the turning of feelings and thoughts in a definite direction, which are the primary characteristics of a crowd about to become organised, do not always involve the simultaneous presence of a number of individuals on one spot. Thousands of isolated individuals may acquire at certain moments, and under the influence of certain violent emotions–such, for example, as a great national event–the characteristics of a psychological crowd. It will be sufficient in that case that a mere chance should bring them together for their acts to at once assume the characteristics peculiar to the acts of a crowd. At certain moments half a dozen men might constitute a psychological crowd, which may not happen in the case of hundreds of men gathered together by accident. On the other hand, an entire nation, though there may be no visible agglomeration, may become a crowd under the action of certain influences. A psychological crowd once constituted, it acquires certain provisional but determinable general characteristics. To these general characteristics there are adjoined particular characteristics which vary according to the elements of which the crowd is composed, and may modify its mental constitution. Psychological crowds, then, are susceptible of classification; and when we come to occupy ourselves with this matter, we shall see that a heterogeneous crowd–that is, a crowd composed of dissimilar elements–presents certain characteristics in common with homogeneous crowds–that is, with crowds composed of elements more or less akin (sects, castes, and classes)–and side by side with these common characteristics particularities which permit of the two kinds of crowds being differentiated. But before occupying ourselves with the different categories of crowds, we must first of all examine the characteristics common to them all. We shall set to work like the naturalist, who begins by describing the general characteristics common to all the members of a family before concerning himself with the particular characteristics which allow the differentiation of the genera and species that the family includes. It is not easy to describe the mind of crowds with exactness, because its organisation varies not only according to race and composition, but also according to the nature and intensity of the exciting causes to which crowds are subjected. The same difficulty, however, presents itself in the psychological study of an individual. It is only in novels that individuals are found to traverse their whole life with an unvarying character. It is only the uniformity of the environment that creates the apparent uniformity of characters. I have shown elsewhere that all mental constitutions contain possibilities of character which may be manifested in consequence of a sudden change of environment. This explains how it was that among the most savage members of the French Convention were to be found inoffensive citizens who, under ordinary circumstances, would have been peaceable notaries or virtuous magistrates. The storm past, they resumed their normal character of quiet, law-abiding citizens. Napoleon found amongst them his most docile servants. It being impossible to study here all the successive degrees of organisation of crowds, we shall concern ourselves more especially with such crowds as have attained to the phase of complete organisation. In this way we shall see what crowds may become, but not what they invariably are. It is only in this advanced phase of organisation that certain new and special characteristics are superposed on the unvarying and dominant character of the race; then takes place that turning already alluded to of all the feelings and thoughts of the collectivity in an identical direction. It is only under such circumstances, too, that what I have called above the PSYCHOLOGICAL LAW OF THE MENTAL UNITY OF CROWDS comes into play. Among the psychological characteristics of crowds there are some that they may present in common with isolated individuals, and others, on the contrary, which are absolutely peculiar to them and are only to be met with in collectivities. It is these special characteristics that we shall study, first of all, in order to show their importance. The most striking peculiarity presented by a psychological crowd is the following: Whoever be the individuals that compose it, however like or unlike be their mode of life, their occupations, their character, or their intelligence, the fact that they have been transformed into a crowd puts them in possession of a sort of collective mind which makes them feel, think, and act in a manner quite different from that in which each individual of them would feel, think, and act were he in a state of isolation. There are certain ideas and feelings which do not come into being, or do not transform themselves into acts except in the case of individuals forming a crowd. The psychological crowd is a provisional being formed of heterogeneous elements, which for a moment are combined, exactly as the cells which constitute a living body form by their reunion a new being which displays characteristics very different from those possessed by each of the cells singly. Contrary to an opinion which one is astonished to find coming from the pen of so acute a philosopher as Herbert Spencer, in the aggregate which constitutes a crowd there is in no sort a summing-up of or an average struck between its elements. What really takes place is a combination followed by the creation of new characteristics, just as in chemistry certain elements, when brought into contact–bases and acids, for example–combine to form a new body possessing properties quite different from those of the bodies that have served to form it. It is easy to prove how much the individual forming part of a crowd differs from the isolated individual, but it is less easy to discover the causes of this difference. To obtain at any rate a glimpse of them it is necessary in the first place to call to mind the truth established by modern psychology, that unconscious phenomena play an altogether preponderating part not only in organic life, but also in the operations of the intelligence. The conscious life of the mind is of small importance in comparison with its unconscious life. The most subtle analyst, the most acute observer, is scarcely successful in discovering more than a very small number of the unconscious motives that determine his conduct. Our conscious acts are the outcome of an unconscious substratum created in the mind in the main by hereditary influences. This substratum consists of the innumerable common characteristics handed down from generation to generation, which constitute the genius of a race. Behind the avowed causes of our acts there undoubtedly lie secret causes that we do not avow, but behind these secret causes there are many others more secret still which we ourselves ignore. The greater part of our daily actions are the result of hidden motives which escape our observation. It is more especially with respect to those unconscious elements which constitute the genius of a race that all the individuals belonging to it resemble each other, while it is principally in respect to the conscious elements of their character–the fruit of education, and yet more of exceptional hereditary conditions–that they differ from each other. Men the most unlike in the matter of their intelligence possess instincts, passions, and feelings that are very similar. In the case of every thing that belongs to the realm of sentiment–religion, politics, morality, the affections and antipathies, &c.–the most eminent men seldom surpass the standard of the most ordinary individuals. From the intellectual point of view an abyss may exist between a great mathematician and his boot maker, but from the point of view of character the difference is most often slight or non-existent. It is precisely these general qualities of character, governed by forces of which we are unconscious, and possessed by the majority of the normal individuals of a race in much the same degree–it is precisely these qualities, I say, that in crowds become common property. In the collective mind the intellectual aptitudes of the individuals, and in consequence their individuality, are weakened. The heterogeneous is swamped by the homogeneous, and the unconscious qualities obtain the upper hand. This very fact that crowds possess in common ordinary qualities explains why they can never accomplish acts demanding a high degree of intelligence. The decisions affecting matters of general interest come to by an assembly of men of distinction, but specialists in different walks of life, are not sensibly superior to the decisions that would be adopted by a gathering of imbeciles. The truth is, they can only bring to bear in common on the work in hand those mediocre qualities which are the birthright of every average individual. In crowds it is stupidity and not mother-wit that is accumulated. It is not all the world, as is so often repeated, that has more wit than Voltaire, but assuredly Voltaire that has more wit than all the world, if by “all the world” crowds are to be understood. If the individuals of a crowd confined themselves to putting in common the ordinary qualities of which each of them has his share, there would merely result the striking of an average, and not, as we have said is actually the case, the creation of new characteristics. How is it that these new characteristics are created? This is what we are now to investigate. Different causes determine the appearance of these characteristics peculiar to crowds, and not possessed by isolated individuals. The first is that the individual forming part of a crowd acquires, solely from numerical considerations, a sentiment of invincible power which allows him to yield to instincts which, had he been alone, he would perforce have kept under restraint. He will be the less disposed to check himself from the consideration that, a crowd being anonymous, and in consequence irresponsible, the sentiment of responsibility which always controls individuals disappears entirely. The second cause, which is contagion, also intervenes to determine the manifestation in crowds of their special characteristics, and at the same time the trend they are to take. Contagion is a phenomenon of which it is easy to establish the presence, but that it is not easy to explain. It must be classed among those phenomena of a hypnotic order, which we shall shortly study. In a crowd every sentiment and act is contagious, and contagious to such a degree that an individual readily sacrifices his personal interest to the collective interest. This is an aptitude very contrary to his nature, and of which a man is scarcely capable, except when he makes part of a crowd. A third cause, and by far the most important, determines in the individuals of a crowd special characteristics which are quite contrary at times to those presented by the isolated individual. I allude to that suggestibility of which, moreover, the contagion mentioned above is neither more nor less than an effect. To understand this phenomenon it is necessary to bear in mind certain recent physiological discoveries. We know to-day that by various processes an individual may be brought into such a condition that, having entirely lost his conscious personality, he obeys all the suggestions of the operator who has deprived him of it, and commits acts in utter contradiction with his character and habits. The most careful observations seem to prove that an individual immerged for some length of time in a crowd in action soon finds himself–either in consequence of the magnetic influence given out by the crowd, or from some other cause of which we are ignorant–in a special state, which much resembles the state of fascination in which the hypnotised individual finds himself in the hands of the hypnotiser. The activity of the brain being paralysed in the case of the hypnotised subject, the latter becomes the slave of all the unconscious activities of his spinal cord, which the hypnotiser directs at will. The conscious personality has entirely vanished; will and discernment are lost. All feelings and thoughts are bent in the direction determined by the hypnotiser. Such also is approximately the state of the individual forming part of a psychological crowd. He is no longer conscious of his acts. In his case, as in the case of the hypnotised subject, at the same time that certain faculties are destroyed, others may be brought to a high degree of exaltation. Under the influence of a suggestion, he will undertake the accomplishment of certain acts with irresistible impetuosity. This impetuosity is the more irresistible in the case of crowds than in that of the hypnotised subject, from the fact that, the suggestion being the same for all the individuals of the crowd, it gains in strength by reciprocity. The individualities in the crowd who might possess a personality sufficiently strong to resist the suggestion are too few in number to struggle against the current. At the utmost, they may be able to attempt a diversion by means of different suggestions. It is in this way, for instance, that a happy expression, an image opportunely evoked, have occasionally deterred crowds from the most bloodthirsty acts. We see, then, that the disappearance of the conscious personality, the predominance of the unconscious personality, the turning by means of suggestion and contagion of feelings and ideas in an identical direction, the tendency to immediately transform the suggested ideas into acts; these, we see, are the principal characteristics of the individual forming part of a crowd. He is no longer himself, but has become an automaton who has ceased to be guided by his will. Moreover, by the mere fact that he forms part of an organised crowd, a man descends several rungs in the ladder of civilisation. Isolated, he may be a cultivated individual; in a crowd, he is a barbarian–that is, a creature acting by instinct. He possesses the spontaneity, the violence, the ferocity, and also the enthusiasm and heroism of primitive beings, whom he further tends to resemble by the facility with which he allows himself to be impressed by words and images–which would be entirely without action on each of the isolated individuals composing the crowd–and to be induced to commit acts contrary to his most obvious interests and his best-known habits. An individual in a crowd is a grain of sand amid other grains of sand, which the wind stirs up at will. It is for these reasons that juries are seen to deliver verdicts of which each individual juror would disapprove, that parliamentary assemblies adopt laws and measures of which each of their members would disapprove in his own person. Taken separately, the men of the Convention were enlightened citizens of peaceful habits. United in a crowd, they did not hesitate to give their adhesion to the most savage proposals, to guillotine individuals most clearly innocent, and, contrary to their interests, to renounce their inviolability and to decimate themselves. It is not only by his acts that the individual in a crowd differs essentially from himself. Even before he has entirely lost his independence, his ideas and feelings have undergone a transformation, and the transformation is so profound as to change the miser into a spendthrift, the sceptic into a believer, the honest man into a criminal, and the coward into a hero. The renunciation of all its privileges which the nobility voted in a moment of enthusiasm during the celebrated night of August 4, 1789, would certainly never have been consented to by any of its members taken singly. The conclusion to be drawn from what precedes is, that the crowd is always intellectually inferior to the isolated individual, but that, from the point of view of feelings and of the acts these feelings provoke, the crowd may, according to circumstances, he better or worse than the individual. All depends on the nature of the suggestion to which the crowd is exposed. This is the point that has been completely misunderstood by writers who have only studied crowds from the criminal point of view. Doubtless a crowd is often criminal, but also it is often heroic. It is crowds rather than isolated individuals that may be induced to run the risk of death to secure the triumph of a creed or an idea, that may be fired with enthusiasm for glory and honour, that are led on–almost without bread and without arms, as in the age of the Crusades–to deliver the tomb of Christ from the infidel, or, as in ’93, to defend the fatherland. Such heroism is without doubt somewhat unconscious, but it is of such heroism that history is made. Were peoples only to be credited with the great actions performed in cold blood, the annals of the world would register but few of them. CHAPTER II THE SENTIMENTS AND MORALITY OF CROWDS

1. IMPULSIVENESS, MOBILITY, AND IRRITABILITY OF CROWDS. The crowd is at the mercy of all exterior exciting causes, and reflects their incessant variations–The impulses which the crowd obeys are so imperious as to annihilate the feeling of personal interest– Premeditation is absent from crowds–Racial influence. 2. CROWDS ARE CREDULOUS AND READILY INFLUENCED BY SUGGESTION. The obedience of crowds to suggestions–The images evoked in the mind of crowds are accepted by them as realities–Why these images are identical for all the individuals composing a crowd–The equality of the educated and the ignorant man in a crowd–Various examples of the illusions to which the individuals in a crowd are subject–The impossibility of according belief to the testimony of crowds–The unanimity of numerous witnesses is one of the worst proofs that can be invoked to establish a fact–The slight value of works of history. 3. THE EXAGGERATION AND INGENUOUSNESS OF THE SENTIMENTS OF CROWDS. Crowds do not admit doubt or uncertainty, and always go to extremes–Their sentiments always excessive. 4. THE INTOLERANCE, DICTATORIALNESS, AND CONSERVATISM OF CROWDS. The reasons of these sentiments–The servility of crowds in the face of a strong authority–The momentary revolutionary instincts of crowds do not prevent them from being extremely conservative–Crowds instinctively hostile to changes and progress. 5. THE MORALITY OF CROWDS. The morality of crowds, according to the suggestions under which they act, may be much lower or much higher than that of the individuals composing them–Explanation and examples– Crowds rarely guided by those considerations of interest which are most often the exclusive motives of the isolated individual–The moralising role of crowds. Having indicated in a general way the principal characteristics of crowds, it remains to study these characteristics in detail. It will be remarked that among the special characteristics of crowds there are several–such as impulsiveness, irritability, incapacity to reason, the absence of judgment and of the critical spirit, the exaggeration of the sentiments, and others besides–which are almost always observed in beings belonging to inferior forms of evolution–in women, savages, and children, for instance. However, I merely indicate this analogy in passing; its demonstration is outside the scope of this work. It would, moreover, be useless for persons acquainted with the psychology of primitive beings, and would scarcely carry conviction to those in ignorance of this matter. I now proceed to the successive consideration of the different characteristics that may be observed in the majority of crowds.
2. IMPULSIVENESS, MOBILITY, AND IRRITABILITY OF CROWDS. When studying the fundamental characteristics of a crowd we stated that it is guided almost exclusively by unconscious motives. Its acts are far more under the influence of the spinal cord than of the brain. In this respect a crowd is closely akin to quite primitive beings. The acts performed may be perfect so far as their execution is concerned, but as they are not directed by the brain, the individual conducts himself according as the exciting causes to which he is submitted may happen to decide. A crowd is at the mercy of all external exciting causes, and reflects their incessant variations. It is the slave of the impulses which it receives. The isolated individual may be submitted to the same exciting causes as the man in a crowd, but as his brain shows him the inadvisability of yielding to them, he refrains from yielding. This truth may be physiologically expressed by saying that the isolated individual possesses the capacity of dominating his reflex actions, while a crowd is devoid of this capacity. The varying impulses to which crowds obey may be, according to their exciting causes, generous or cruel, heroic or cowardly, but they will always be so imperious that the interest of the individual, even the interest of self-preservation, will not dominate them. The exciting causes that may act on crowds being so varied, and crowds always obeying them, crowds are in consequence extremely mobile. This explains how it is that we see them pass in a moment from the most bloodthirsty ferocity to the most extreme generosity and heroism. A crowd may easily enact the part of an executioner, but not less easily that of a martyr. It is crowds that have furnished the torrents of blood requisite for the triumph of every belief. It is not necessary to go back to the heroic ages to see what crowds are capable of in this latter direction. They are never sparing of their life in an insurrection, and not long since a general,[2] becoming suddenly popular, might easily have found a hundred thousand men ready to sacrifice their lives for his cause had he demanded it. [2] General Boulanger. Any display of premeditation by crowds is in consequence out of the question. They may be animated in succession by the most contrary sentiments, but they will always be under the influence of the exciting causes of the moment. They are like the leaves which a tempest whirls up and scatters in every direction and then allows to fall. When studying later on certain revolutionary crowds we shall give some examples of the variability of their sentiments. This mobility of crowds renders them very difficult to govern, especially when a measure of public authority has fallen into their hands. Did not the necessities of everyday life constitute a sort of invisible regulator of existence, it would scarcely be possible for democracies to last. Still, though the wishes of crowds are frenzied they are not durable. Crowds are as incapable of willing as of thinking for any length of time. A crowd is not merely impulsive and mobile. Like a savage, it is not prepared to admit that anything can come between its desire and the realisation of its desire. It is the less capable of understanding such an intervention, in consequence of the feeling of irresistible power given it by its numerical strength. The notion of impossibility disappears for the individual in a crowd. An isolated individual knows well enough that alone he cannot set fire to a palace or loot a shop, and should he be tempted to do so, he will easily resist the temptation. Making part of a crowd, he is conscious of the power given him by number, and it is sufficient to suggest to him ideas of murder or pillage for him to yield immediately to temptation. An unexpected obstacle will be destroyed with frenzied rage. Did the human organism allow of the perpetuity of furious passion, it might be said that the normal condition of a crowd baulked in its wishes is just such a state of furious passion. The fundamental characteristics of the race, which constitute the unvarying source from which all our sentiments spring, always exert an influence on the irritability of crowds, their impulsiveness and their mobility, as on all the popular sentiments we shall have to study. All crowds are doubtless always irritable and impulsive, but with great variations of degree. For instance, the difference between a Latin and an Anglo-Saxon crowd is striking. The most recent facts in French history throw a vivid light on this point. The mere publication, twenty-five years ago, of a telegram, relating an insult supposed to have been offered an ambassador, was sufficient to determine an explosion of fury, whence followed immediately a terrible war. Some years later the telegraphic announcement of an insignificant reverse at Langson provoked a fresh explosion which brought about the instantaneous overthrow of the government. At the same moment a much more serious reverse undergone by the English expedition to Khartoum produced only a slight emotion in England, and no ministry was overturned. Crowds are everywhere distinguished by feminine characteristics, but Latin crowds are the most feminine of all. Whoever trusts in them may rapidly attain a lofty destiny, but to do so is to be perpetually skirting the brink of a Tarpeian rock, with the certainty of one day being precipitated from it.
3. THE SUGGESTIBILITY AND CREDULITY OF CROWDS. When defining crowds, we said that one of their general characteristics was an excessive suggestibility, and we have shown to what an extent suggestions are contagious in every human agglomeration; a fact which explains the rapid turning of the sentiments of a crowd in a definite direction. However indifferent it may be supposed, a crowd, as a rule, is in a state of expectant attention, which renders suggestion easy. The first suggestion formulated which arises implants itself immediately by a process of contagion in the brains of all assembled, and the identical bent of the sentiments of the crowd is immediately an accomplished fact. As is the case with all persons under the influence of suggestion, the idea which has entered the brain tends to transform itself into an act. Whether the act is that of setting fire to a palace, or involves self-sacrifice, a crowd lends itself to it with equal facility. All will depend on the nature of the exciting cause, and no longer, as in the case of the isolated individual, on the relations existing between the act suggested and the sum total of the reasons which may be urged against its realisation. In consequence, a crowd perpetually hovering on the borderland of unconsciousness, readily yielding to all suggestions, having all the violence of feeling peculiar to beings who cannot appeal to the influence of reason, deprived of all critical faculty, cannot be otherwise than excessively credulous. The improbable does not exist for a crowd, and it is necessary to bear this circumstance well in mind to understand the facility with which are created and propagated the most improbable legends and stories.[3] [3] Persons who went through the siege of Paris saw numerous examples of this credulity of crowds. A candle alight in an upper story was immediately looked upon as a signal given the besiegers, although it was evident, after a moment of reflection, that it was utterly impossible to catch sight of the light of the candle at a distance of several miles. The creation of the legends which so easily obtain circulation in crowds is not solely the consequence of their extreme credulity. It is also the result of the prodigious perversions that events undergo in the imagination of a throng. The simplest event that comes under the observation of a crowd is soon totally transformed. A crowd thinks in images, and the image itself immediately calls up a series of other images, having no logical connection with the first. We can easily conceive this state by thinking of the fantastic succession of ideas to which we are sometimes led by calling up in our minds any fact. Our reason shows us the incoherence there is in these images, but a crowd is almost blind to this truth, and confuses with the real event what the deforming action of its imagination has superimposed thereon. A crowd scarcely distinguishes between the subjective and the objective. It accepts as real the images evoked in its mind, though they most often have only a very distant relation with the observed fact. The ways in which a crowd perverts any event of which it is a witness ought, it would seem, to be innumerable and unlike each other, since the individuals composing the gathering are of very different temperaments. But this is not the case. As the result of contagion the perversions are of the same kind, and take the same shape in the case of all the assembled individuals. The first perversion of the truth effected by one of the individuals of the gathering is the starting-point of the contagious suggestion. Before St. George appeared on the walls of Jerusalem to all the Crusaders he was certainly perceived in the first instance by one of those present. By dint of suggestion and contagion the miracle signalised by a single person was immediately accepted by all. Such is always the mechanism of the collective hallucinations so frequent in history–hallucinations which seem to have all the recognised characteristics of authenticity, since they are phenomena observed by thousands of persons. To combat what precedes, the mental quality of the individuals composing a crowd must not be brought into consideration. This quality is without importance. From the moment that they form part of a crowd the learned man and the ignoramus are equally incapable of observation. This thesis may seem paradoxical. To demonstrate it beyond doubt it would be necessary to investigate a great number of historical facts, and several volumes would be insufficient for the purpose. Still, as I do not wish to leave the reader under the impression of unproved assertions, I shall give him some examples taken at hazard from the immense number of those that might be quoted. The following fact is one of the most typical, because chosen from among collective hallucinations of which a crowd is the victim, in which are to be found individuals of every kind, from the most ignorant to the most highly educated. It is related incidentally by Julian Felix, a naval lieutenant, in his book on “Sea Currents,” and has been previously cited by the Revue Scientifique. The frigate, the Belle Poule, was cruising in the open sea for the purpose of finding the cruiser Le Berceau, from which she had been separated by a violent storm. It was broad daylight and in full sunshine. Suddenly the watch signalled a disabled vessel; the crew looked in the direction signalled, and every one, officers and sailors, clearly perceived a raft covered with men towed by boats which were displaying signals of distress. Yet this was nothing more than a collective hallucination. Admiral Desfosses lowered a boat to go to the rescue of the wrecked sailors. On nearing the object sighted, the sailors and officers on board the boat saw “masses of men in motion, stretching out their hands, and heard the dull and confused noise of a great number of voices.” When the object was reached those in the boat found themselves simply and solely in the presence of a few branches of trees covered with leaves that had been swept out from the neighbouring coast. Before evidence so palpable the hallucination vanished. The mechanism of a collective hallucination of the kind we have explained is clearly seen at work in this example. On the one hand we have a crowd in a state of expectant attention, on the other a suggestion made by the watch signalling a disabled vessel at sea, a suggestion which, by a process of contagion, was accepted by all those present, both officers and sailors. It is not necessary that a crowd should be numerous for the faculty of seeing what is taking place before its eyes to be destroyed and for the real facts to be replaced by hallucinations unrelated to them. As soon as a few individuals are gathered together they constitute a crowd, and, though they should be distinguished men of learning, they assume all the characteristics of crowds with regard to matters outside their speciality. The faculty of observation and the critical spirit possessed by each of them individually at once disappears. An ingenious psychologist, Mr. Davey, supplies us with a very curious example in point, recently cited in the Annales des Sciences Psychiques, and deserving of relation here. Mr. Davey, having convoked a gathering of distinguished observers, among them one of the most prominent of English scientific men, Mr. Wallace, executed in their presence, and after having allowed them to examine the objects and to place seals where they wished, all the regulation spiritualistic phenomena, the materialisation of spirits, writing on slates, &c. Having subsequently obtained from these distinguished observers written reports admitting that the phenomena observed could only have been obtained by supernatural means, he revealed to them that they were the result of very simple tricks. “The most astonishing feature of Monsieur Davey’s investigation,” writes the author of this account, “is not the marvellousness of the tricks themselves, but the extreme weakness of the reports made with respect to them by the noninitiated witnesses. It is clear, then,” he says, “that witnesses even in number may give circumstantial relations which are completely erroneous, but whose result is THAT, IF THEIR DESCRIPTIONS ARE ACCEPTED AS EXACT, the phenomena they describe are inexplicable by trickery. The methods invented by Mr. Davey were so simple that one is astonished that he should have had the boldness to employ them; but he had such a power over the mind of the crowd that he could persuade it that it saw what it did not see.” Here, as always, we have the power of the hypnotiser over the hypnotised. Moreover, when this power is seen in action on minds of a superior order and previously invited to be suspicious, it is understandable how easy it is to deceive ordinary crowds. Analogous examples are innumerable. As I write these lines the papers are full of the story of two little girls found drowned in the Seine. These children, to begin with, were recognised in the most unmistakable manner by half a dozen witnesses. All the affirmations were in such entire concordance that no doubt remained in the mind of the juge d’instruction. He had the certificate of death drawn up, but just as the burial of the children was to have been proceeded with, a mere chance brought about the discovery that the supposed victims were alive, and had, moreover, but a remote resemblance to the drowned girls. As in several of the examples previously cited, the affirmation of the first witness, himself a victim of illusion, had sufficed to influence the other witnesses. In parallel cases the starting-point of the suggestion is always the illusion produced in an individual by more or less vague reminiscences, contagion following as the result of the affirmation of this initial illusion. If the first observer be very impressionable, it will often be sufficient that the corpse he believes he recognises should present– apart from all real resemblance–some peculiarity, a scar, or some detail of toilet which may evoke the idea of another person. The idea evoked may then become the nucleus of a sort of crystallisation which invades the understanding and paralyses all critical faculty. What the observer then sees is no longer the object itself, but the image evoked in his mind. In this way are to be explained erroneous recognitions of the dead bodies of children by their own mother, as occurred in the following case, already old, but which has been recently recalled by the newspapers. In it are to be traced precisely the two kinds of suggestion of which I have just pointed out the mechanism. “The child was recognised by another child, who was mistaken. The series of unwarranted recognitions then began. “An extraordinary thing occurred. The day after a schoolboy had recognised the corpse a woman exclaimed, Good Heavens, it is my child!’ “She was taken up to the corpse; she examined the clothing, and noted a scar on the forehead. It is certainly,’ she said, my son who disappeared last July. He has been stolen from me and murdered.’ “The woman was concierge in the Rue du Four; her name was Chavandret. Her brother-in-law was summoned, and when questioned he said, That is the little Filibert.’ Several persons living in the street recognised the child found at La Villette as Filibert Chavandret, among them being the boy’s schoolmaster, who based his opinion on a medal worn by the lad. “Nevertheless, the neighbours, the brother-in-law, the schoolmaster, and the mother were mistaken. Six weeks later the identity of the child was established. The boy, belonging to Bordeaux, had been murdered there and brought by a carrying company to Paris.”[4] [4] L’Eclair, April 21, 1895. It will be remarked that these recognitions are most often made by women and children–that is to say, by precisely the most impressionable persons. They show us at the same time what is the worth in law courts of such witnesses. As far as children, more especially, are concerned, their statements ought never to be invoked. Magistrates are in the habit of repeating that children do not lie. Did they possess a psychological culture a little less rudimentary than is the case they would know that, on the contrary, children invariably lie; the lie is doubtless innocent, but it is none the less a lie. It would be better to decide the fate of an accused person by the toss of a coin than, as has been so often done, by the evidence of a child. To return to the faculty of observation possessed by crowds, our conclusion is that their collective observations are as erroneous as possible, and that most often they merely represent the illusion of an individual who, by a process of contagion, has suggestioned his fellows. Facts proving that the most utter mistrust of the evidence of crowds is advisable might be multiplied to any extent. Thousands of men were present twenty-five years ago at the celebrated cavalry charge during the battle of Sedan, and yet it is impossible, in the face of the most contradictory ocular testimony, to decide by whom it was commanded. The English general, Lord Wolseley, has proved in a recent book that up to now the gravest errors of fact have been committed with regard to the most important incidents of the battle of Waterloo–facts that hundreds of witnesses had nevertheless attested.[5] [5] Do we know in the case of one single battle exactly how it took place? I am very doubtful on the point. We know who were the conquerors and the conquered, but this is probably all. What M. D’Harcourt has said with respect to the battle of Solferino, which he witnessed and in which he was personally engaged, may be applied to all battles–“The generals (informed, of course, by the evidence of hundreds of witnesses) forward their official reports; the orderly officers modify these documents and draw up a definite narrative; the chief of the staff raises objections and re-writes the whole on a fresh basis. It is carried to the Marshal, who exclaims, `You are entirely in error,’ and he substitutes a fresh edition. Scarcely anything remains of the original report.” M. D’Harcourt relates this fact as proof of the impossibility of establishing the truth in connection with the most striking, the best observed events. Such facts show us what is the value of the testimony of crowds. Treatises on logic include the unanimity of numerous witnesses in the category of the strongest proofs that can be invoked in support of the exactness of a fact. Yet what we know of the psychology of crowds shows that treatises on logic need on this point to be rewritten. The events with regard to which there exists the most doubt are certainly those which have been observed by the greatest number of persons. To say that a fact has been simultaneously verified by thousands of witnesses is to say, as a rule, that the real fact is very different from the accepted account of it. It clearly results from what precedes that works of history must be considered as works of pure imagination. They are fanciful accounts of ill-observed facts, accompanied by explanations the result of reflection. To write such books is the most absolute waste of time. Had not the past left us its literary, artistic, and monumental works, we should know absolutely nothing in reality with regard to bygone times. Are we in possession of a single word of truth concerning the lives of the great men who have played preponderating parts in the history of humanity–men such as Hercules, Buddha, or Mahomet? In all probability we are not. In point of fact, moreover, their real lives are of slight importance to us. Our interest is to know what our great men were as they are presented by popular legend. It is legendary heroes, and not for a moment real heroes, who have impressed the minds of crowds. Unfortunately, legends–even although they have been definitely put on record by books–have in themselves no stability. The imagination of the crowd continually transforms them as the result of the lapse of time and especially in consequence of racial causes. There is a great gulf fixed between the sanguinary Jehovah of the Old Testament and the God of Love of Sainte Therese, and the Buddha worshipped in China has no traits in common with that venerated in India. It is not even necessary that heroes should be separated from us by centuries for their legend to be transformed by the imagination of the crowd. The transformation occasionally takes place within a few years. In our own day we have seen the legend of one of the greatest heroes of history modified several times in less than fifty years. Under the Bourbons Napoleon became a sort of idyllic and liberal philanthropist, a friend of the humble who, according to the poets, was destined to be long remembered in the cottage. Thirty years afterwards this easy-going hero had become a sanguinary despot, who, after having usurped power and destroyed liberty, caused the slaughter of three million men solely to satisfy his ambition. At present we are witnessing a fresh transformation of the legend. When it has undergone the influence of some dozens of centuries the learned men of the future, face to face with these contradictory accounts, will perhaps doubt the very existence of the hero, as some of them now doubt that of Buddha, and will see in him nothing more than a solar myth or a development of the legend of Hercules. They will doubtless console themselves easily for this uncertainty, for, better initiated than we are to-day in the characteristics and psychology of crowds, they will know that history is scarcely capable of preserving the memory of anything except myths.
4. THE EXAGGERATION AND INGENUOUSNESS OF THE SENTIMENTS OF CROWDS. Whether the feelings exhibited by a crowd be good or bad, they present the double character of being very simple and very exaggerated. On this point, as on so many others, an individual in a crowd resembles primitive beings. Inaccessible to fine distinctions, he sees things as a whole, and is blind to their intermediate phases. The exaggeration of the sentiments of a crowd is heightened by the fact that any feeling when once it is exhibited communicating itself very quickly by a process of suggestion and contagion, the evident approbation of which it is the object considerably increases its force. The simplicity and exaggeration of the sentiments of crowds have for result that a throng knows neither doubt nor uncertainty. Like women, it goes at once to extremes. A suspicion transforms itself as soon as announced into incontrovertible evidence. A commencement of antipathy or disapprobation, which in the case of an isolated individual would not gain strength, becomes at once furious hatred in the case of an individual in a crowd. The violence of the feelings of crowds is also increased, especially in heterogeneous crowds, by the absence of all sense of responsibility. The certainty of impunity, a certainty the stronger as the crowd is more numerous, and the notion of a considerable momentary force due to number, make possible in the case of crowds sentiments and acts impossible for the isolated individual. In crowds the foolish, ignorant, and envious persons are freed from the sense of their insignificance and powerlessness, and are possessed instead by the notion of brutal and temporary but immense strength. Unfortunately, this tendency of crowds towards exaggeration is often brought to bear upon bad sentiments. These sentiments are atavistic residuum of the instincts of the primitive man, which the fear of punishment obliges the isolated and responsible individual to curb. Thus it is that crowds are so easily led into the worst excesses. Still this does not mean that crowds, skilfully influenced, are not capable of heroism and devotion and of evincing the loftiest virtues; they are even more capable of showing these qualities than the isolated individual. We shall soon have occasion to revert to this point when we come to study the morality of crowds. Given to exaggeration in its feelings, a crowd is only impressed by excessive sentiments. An orator wishing to move a crowd must make an abusive use of violent affirmations. To exaggerate, to affirm, to resort to repetitions, and never to attempt to prove anything by reasoning are methods of argument well known to speakers at public meetings. Moreover, a crowd exacts a like exaggeration in the sentiments of its heroes. Their apparent qualities and virtues must always be amplified. It has been justly remarked that on the stage a crowd demands from the hero of the piece a degree of courage, morality, and virtue that is never to be found in real life. Quite rightly importance has been laid on the special standpoint from which matters are viewed in the theatre. Such a standpoint exists no doubt, but its rules for the most part have nothing to do with common sense and logic. The art of appealing to crowds is no doubt of an inferior order, but it demands quite special aptitudes. It is often impossible on reading plays to explain their success. Managers of theatres when accepting pieces are themselves, as a rule, very uncertain of their success, because to judge the matter it would be necessary that they should be able to transform themselves into a crowd.[6] [6] It is understandable for this reason why it sometimes happens that pieces refused by all theatrical managers obtain a prodigious success when by a stroke of chance they are put on the stage. The recent success of Francois Coppee’s play “Pour la Couronne” is well known, and yet, in spite of the name of its author, it was refused during ten years by the managers of the principal Parisian theatres. “Charley’s Aunt,” refused at every theatre, and finally staged at the expense of a stockbroker, has had two hundred representations in France, and more than a thousand in London. Without the explanation given above of the impossibility for theatrical managers to mentally substitute themselves for a crowd, such mistakes in judgment on the part of competent individuals, who are most interested not to commit such grave blunders, would be inexplicable. This is a subject that I cannot deal with here, but it might worthily tempt the pen of a writer acquainted with theatrical matters, and at the same time a subtle psychologist–of such a writer, for instance, as M. Francisque Sarcey. Here, once more, were we able to embark on more extensive explanations, we should show the preponderating influence of racial considerations. A play which provokes the enthusiasm of the crowd in one country has sometimes no success in another, or has only a partial and conventional success, because it does not put in operation influences capable of working on an altered public. I need not add that the tendency to exaggeration in crowds is only present in the case of sentiments and not at all in the matter of intelligence. I have already shown that, by the mere fact that an individual forms part of a crowd, his intellectual standard is immediately and considerably lowered. A learned magistrate, M. Tarde, has also verified this fact in his researches on the crimes of crowds. It is only, then, with respect to sentiment that crowds can rise to a very high or, on the contrary, descend to a very low level.
5. THE INTOLERANCE, DICTATORIALNESS AND CONSERVATISM OF CROWDS. Crowds are only cognisant of simple and extreme sentiments; the opinions, ideas, and beliefs suggested to them are accepted or rejected as a whole, and considered as absolute truths or as not less absolute errors. This is always the case with beliefs induced by a process of suggestion instead of engendered by reasoning. Every one is aware of the intolerance that accompanies religious beliefs, and of the despotic empire they exercise on men’s minds. Being in doubt as to what constitutes truth or error, and having, on the other hand, a clear notion of its strength, a crowd is as disposed to give authoritative effect to its inspirations as it is intolerant. An individual may accept contradiction and discussion; a crowd will never do so. At public meetings the slightest contradiction on the part of an orator is immediately received with howls of fury and violent invective, soon followed by blows, and expulsion should the orator stick to his point. Without the restraining presence of the representatives of authority the contradictor, indeed, would often be done to death. Dictatorialness and intolerance are common to all categories of crowds, but they are met with in a varying degree of intensity. Here, once more, reappears that fundamental notion of race which dominates all the feelings and all the thoughts of men. It is more especially in Latin crowds that authoritativeness and intolerance are found developed in the highest measure. In fact, their development is such in crowds of Latin origin that they have entirely destroyed that sentiment of the independence of the individual so powerful in the Anglo-Saxon. Latin crowds are only concerned with the collective independence of the sect to which they belong, and the characteristic feature of their conception of independence is the need they experience of bringing those who are in disagreement with themselves into immediate and violent subjection to their beliefs. Among the Latin races the Jacobins of every epoch, from those of the Inquisition downwards, have never been able to attain to a different conception of liberty. Authoritativeness and intolerance are sentiments of which crowds have a very clear notion, which they easily conceive and which they entertain as readily as they put them in practice when once they are imposed upon them. Crowds exhibit a docile respect for force, and are but slightly impressed by kindness, which for them is scarcely other than a form of weakness. Their sympathies have never been bestowed on easy-going masters, but on tyrants who vigorously oppressed them. It is to these latter that they always erect the loftiest statues. It is true that they willingly trample on the despot whom they have stripped of his power, but it is because, having lost his strength, he has resumed his place among the feeble, who are to be despised because they are not to be feared. The type of hero dear to crowds will always have the semblance of a Caesar. His insignia attracts them, his authority overawes them, and his sword instils them with fear. A crowd is always ready to revolt against a feeble, and to bow down servilely before a strong authority. Should the strength of an authority be intermittent, the crowd, always obedient to its extreme sentiments, passes alternately from anarchy to servitude, and from servitude to anarchy. However, to believe in the predominance among crowds of revolutionary instincts would be to entirely misconstrue their psychology. It is merely their tendency to violence that deceives us on this point. Their rebellious and destructive outbursts are always very transitory. Crowds are too much governed by unconscious considerations, and too much subject in consequence to secular hereditary influences not to be extremely conservative. Abandoned to themselves, they soon weary of disorder, and instinctively turn to servitude. It was the proudest and most untractable of the Jacobins who acclaimed Bonaparte with greatest energy when he suppressed all liberty and made his hand of iron severely felt. It is difficult to understand history, and popular revolutions in particular, if one does not take sufficiently into account the profoundly conservative instincts of crowds. They may be desirous, it is true, of changing the names of their institutions, and to obtain these changes they accomplish at times even violent revolutions, but the essence of these institutions is too much the expression of the hereditary needs of the race for them not invariably to abide by it. Their incessant mobility only exerts its influence on quite superficial matters. In fact they possess conservative instincts as indestructible as those of all primitive beings. Their fetish- like respect for all traditions is absolute; their unconscious horror of all novelty capable of changing the essential conditions of their existence is very deeply rooted. Had democracies possessed the power they wield to-day at the time of the invention of mechanical looms or of the introduction of steam-power and of railways, the realisation of these inventions would have been impossible, or would have been achieved at the cost of revolutions and repeated massacres. It is fortunate for the progress of civilisation that the power of crowds only began to exist when the great discoveries of science and industry had already been effected.
6. THE MORALITY OF CROWDS. Taking the word “morality” to mean constant respect for certain social conventions, and the permanent repression of selfish impulses, it is quite evident that crowds are too impulsive and too mobile to be moral. If, however, we include in the term morality the transitory display of certain qualities such as abnegation, self-sacrifice, disinterestedness, devotion, and the need of equity, we may say, on the contrary, that crowds may exhibit at times a very lofty morality. The few psychologists who have studied crowds have only considered them from the point of view of their criminal acts, and noticing how frequent these acts are, they have come to the conclusion that the moral standard of crowds is very low. Doubtless this is often the case; but why? Simply because our savage, destructive instincts are the inheritance left dormant in all of us from the primitive ages. In the life of the isolated individual it would be dangerous for him to gratify these instincts, while his absorption in an irresponsible crowd, in which in consequence he is assured of impunity, gives him entire liberty to follow them. Being unable, in the ordinary course of events, to exercise these destructive instincts on our fellow- men, we confine ourselves to exercising them on animals. The passion, so widespread, for the chase and the acts of ferocity of crowds proceed from one and the same source. A crowd which slowly slaughters a defenceless victim displays a very cowardly ferocity; but for the philosopher this ferocity is very closely related to that of the huntsmen who gather in dozens for the pleasure of taking part in the pursuit and killing of a luckless stag by their hounds. A crowd may be guilty of murder, incendiarism, and every kind of crime, but it is also capable of very lofty acts of devotion, sacrifice, and disinterestedness, of acts much loftier indeed than those of which the isolated individual is capable. Appeals to sentiments of glory, honour, and patriotism are particularly likely to influence the individual forming part of a crowd, and often to the extent of obtaining from him the sacrifice of his life. History is rich in examples analogous to those furnished by the Crusaders and the volunteers of 1793. Collectivities alone are capable of great disinterestedness and great devotion. How numerous are the crowds that have heroically faced death for beliefs, ideas, and phrases that they scarcely understood! The crowds that go on strike do so far more in obedience to an order than to obtain an increase of the slender salary with which they make shift. Personal interest is very rarely a powerful motive force with crowds, while it is almost the exclusive motive of the conduct of the isolated individual. It is assuredly not self-interest that has guided crowds in so many wars, incomprehensible as a rule to their intelligence–wars in which they have allowed themselves to be massacred as easily as the larks hypnotised by the mirror of the hunter. Even in the case of absolute scoundrels it often happens that the mere fact of their being in a crowd endows them for the moment with very strict principles of morality. Taine calls attention to the fact that the perpetrators of the September massacres deposited on the table of the committees the pocket-books and jewels they had found on their victims, and with which they could easily have been able to make away. The howling, swarming, ragged crowd which invaded the Tuileries during the revolution of 1848 did not lay hands on any of the objects that excited its astonishment, and one of which would have meant bread for many days. This moralisation of the individual by the crowd is not certainly a constant rule, but it is a rule frequently observed. It is even observed in circumstances much less grave than those I have just cited. I have remarked that in the theatre a crowd exacts from the hero of the piece exaggerated virtues, and it is a commonplace observation that an assembly, even though composed of inferior elements, shows itself as a rule very prudish. The debauchee, the souteneur, the rough often break out into murmurs at a slightly risky scene or expression, though they be very harmless in comparison with their customary conversation. If, then, crowds often abandon themselves to low instincts, they also set the example at times of acts of lofty morality. If disinterestedness, resignation, and absolute devotion to a real or chimerical ideal are moral virtues, it may be said that crowds often possess these virtues to a degree rarely attained by the wisest philosophers. Doubtless they practice them unconsciously, but that is of small import. We should not complain too much that crowds are more especially guided by unconscious considerations and are not given to reasoning. Had they, in certain cases, reasoned and consulted their immediate interests, it is possible that no civilisation would have grown up on our planet and humanity would have had no history. CHAPTER III THE IDEAS, REASONING POWER, AND IMAGINATION OF CROWDS
7. THE IDEAS OF CROWDS. Fundamental and accessory ideas–How contradictory ideas may exist simultaneously–The transformation that must be undergone by lofty ideas before they are accessible to crowds– The social influence of ideas is independent of the degree of truth they may contain. 2. THE REASONING POWER OF CROWDS. Crowds are not to be influenced by reasoning–The reasoning of crowds is always of a very inferior order–There is only the appearance of analogy or succession in the ideas they associate. 3. THE IMAGINATION OF CROWDS. Strength of the imagination of crowds–Crowds think in images, and these images succeed each other without any connecting link–Crowds are especially impressed by the marvellous–Legends and the marvellous are the real pillars of civilisation–The popular imagination has always been the basis of the power of statesmen–The manner in which facts capable of striking the imagination of crowds present themselves for observation.
8. THE IDEAS OF CROWDS WHEN studying in a preceding work the part played by ideas in the evolution of nations, we showed that every civilisation is the outcome of a small number of fundamental ideas that are very rarely renewed. We showed how these ideas are implanted in the minds of crowds, with what difficulty the process is effected, and the power possessed by the ideas in question when once it has been accomplished. Finally we saw that great historical perturbations are the result, as a rule, of changes in these fundamental ideas. Having treated this subject at sufficient length, I shall not return to it now, but shall confine myself to saying a few words on the subject of such ideas as are accessible to crowds, and of the forms under which they conceive them. They may be divided into two classes. In one we shall place accidental and passing ideas created by the influences of the moment: infatuation for an individual or a doctrine, for instance. In the other will be classed the fundamental ideas, to which the environment, the laws of heredity and public opinion give a very great stability; such ideas are the religious beliefs of the past and the social and democratic ideas of to-day. These fundamental ideas resemble the volume of the water of a stream slowly pursuing its course; the transitory ideas are like the small waves, for ever changing, which agitate its surface, and are more visible than the progress of the stream itself although without real importance. At the present day the great fundamental ideas which were the mainstay of our fathers are tottering more and more. They have lost all solidity, and at the same time the institutions resting upon them are severely shaken. Every day there are formed a great many of those transitory minor ideas of which I have just been speaking; but very few of them to all appearance seem endowed with vitality and destined to acquire a preponderating influence. Whatever be the ideas suggested to crowds they can only exercise effective influence on condition that they assume a very absolute, uncompromising, and simple shape. They present themselves then in the guise of images, and are only accessible to the masses under this form. These imagelike ideas are not connected by any logical bond of analogy or succession, and may take each other’s place like the slides of a magic-lantern which the operator withdraws from the groove in which they were placed one above the other. This explains how it is that the most contradictory ideas may be seen to be simultaneously current in crowds. According to the chances of the moment, a crowd will come under the influence of one of the various ideas stored up in its understanding, and is capable, in consequence, of committing the most dissimilar acts. Its complete lack of the critical spirit does not allow of its perceiving these contradictions. This phenomenon is not peculiar to crowds. It is to be observed in many isolated individuals, not only among primitive beings, but in the case of all those–the fervent sectaries of a religious faith, for instance–who by one side or another of their intelligence are akin to primitive beings. I have observed its presence to a curious extent in the case of educated Hindoos brought up at our European universities and having taken their degree. A number of Western ideas had been superposed on their unchangeable and fundamental hereditary or social ideas. According to the chances of the moment, the one or the other set of ideas showed themselves each with their special accompaniment of acts or utterances, the same individual presenting in this way the most flagrant contradictions. These contradictions are more apparent than real, for it is only hereditary ideas that have sufficient influence over the isolated individual to become motives of conduct. It is only when, as the result of the intermingling of different races, a man is placed between different hereditary tendencies that his acts from one moment to another may be really entirely contradictory. It would be useless to insist here on these phenomena, although their psychological importance is capital. I am of opinion that at least ten years of travel and observation would be necessary to arrive at a comprehension of them. Ideas being only accessible to crowds after having assumed a very simple shape must often undergo the most thoroughgoing transformations to become popular. It is especially when we are dealing with somewhat lofty philosophic or scientific ideas that we see how far-reaching are the modifications they require in order to lower them to the level of the intelligence of crowds. These modifications are dependent on the nature of the crowds, or of the race to which the crowds belong, but their tendency is always belittling and in the direction of simplification. This explains the fact that, from the social point of view, there is in reality scarcely any such thing as a hierarchy of ideas–that is to say, as ideas of greater or less elevation. However great or true an idea may have been to begin with, it is deprived of almost all that which constituted its elevation and its greatness by the mere fact that it has come within the intellectual range of crowds and exerts an influence upon them. Moreover, from the social point of view the hierarchical value of an idea, its intrinsic worth, is without importance. The necessary point to consider is the effects it produces. The Christian ideas of the Middle Ages, the democratic ideas of the last century, or the social ideas of to-day are assuredly not very elevated. Philosophically considered, they can only be regarded as somewhat sorry errors, and yet their power has been and will be immense, and they will count for a long time to come among the most essential factors that determine the conduct of States. Even when an idea has undergone the transformations which render it accessible to crowds, it only exerts influence when, by various processes which we shall examine elsewhere, it has entered the domain of the unconscious, when indeed it has become a sentiment, for which much time is required. For it must not be supposed that merely because the justness of an idea has been proved it can be productive of effective action even on cultivated minds. This fact may be quickly appreciated by noting how slight is the influence of the clearest demonstration on the majority of men. Evidence, if it be very plain, may be accepted by an educated person, but the convert will be quickly brought back by his unconscious self to his original conceptions. See him again after the lapse of a few days and he will put forward afresh his old arguments in exactly the same terms. He is in reality under the influence of anterior ideas, that have become sentiments, and it is such ideas alone that influence the more recondite motives of our acts and utterances. It cannot be otherwise in the case of crowds. When by various processes an idea has ended by penetrating into the minds of crowds, it possesses an irresistible power, and brings about a series of effects, opposition to which is bootless. The philosophical ideas which resulted in the French Revolution took nearly a century to implant themselves in the mind of the crowd. Their irresistible force, when once they had taken root, is known. The striving of an entire nation towards the conquest of social equality, and the realisation of abstract rights and ideal liberties, caused the tottering of all thrones and profoundly disturbed the Western world. During twenty years the nations were engaged in internecine conflict, and Europe witnessed hecatombs that would have terrified Ghengis Khan and Tamerlane. The world had never seen on such a scale what may result from the promulgation of an idea. A long time is necessary for ideas to establish themselves in the minds of crowds, but just as long a time is needed for them to be eradicated. For this reason crowds, as far as ideas are concerned, are always several generations behind learned men and philosophers. All statesmen are well aware to-day of the admixture of error contained in the fundamental ideas I referred to a short while back, but as the influence of these ideas is still very powerful they are obliged to govern in accordance with principles in the truth of which they have ceased to believe.
9. THE REASONING POWER OF CROWDS It cannot absolutely be said that crowds do not reason and are not to be influenced by reasoning. However, the arguments they employ and those which are capable of influencing them are, from a logical point of view, of such an inferior kind that it is only by way of analogy that they can be described as reasoning. The inferior reasoning of crowds is based, just as is reasoning of a high order, on the association of ideas, but between the ideas associated by crowds there are only apparent bonds of analogy or succession. The mode of reasoning of crowds resembles that of the Esquimaux who, knowing from experience that ice, a transparent body, melts in the mouth, concludes that glass, also a transparent body, should also melt in the mouth; or that of the savage who imagines that by eating the heart of a courageous foe he acquires his bravery; or of the workman who, having been exploited by one employer of labour, immediately concludes that all employers exploit their men. The characteristics of the reasoning of crowds are the association of dissimilar things possessing a merely apparent connection between each other, and the immediate generalisation of particular cases. It is arguments of this kind that are always presented to crowds by those who know how to manage them. They are the only arguments by which crowds are to be influenced. A chain of logical argumentation is totally incomprehensible to crowds, and for this reason it is permissible to say that they do not reason or that they reason falsely and are not to be influenced by reasoning. Astonishment is felt at times on reading certain speeches at their weakness, and yet they had an enormous influence on the crowds which listened to them, but it is forgotten that they were intended to persuade collectivities and not to be read by philosophers. An orator in intimate communication with a crowd can evoke images by which it will be seduced. If he is successful his object has been attained, and twenty volumes of harangues–always the outcome of reflection–are not worth the few phrases which appealed to the brains it was required to convince. It would be superfluous to add that the powerlessness of crowds to reason aright prevents them displaying any trace of the critical spirit, prevents them, that is, from being capable of discerning truth from error, or of forming a precise judgment on any matter. Judgments accepted by crowds are merely judgments forced upon them and never judgments adopted after discussion. In regard to this matter the individuals who do not rise above the level of a crowd are numerous. The ease with which certain opinions obtain general acceptance results more especially from the impossibility experienced by the majority of men of forming an opinion peculiar to themselves and based on reasoning of their own.
10. THE IMAGINATION OF CROWDS Just as is the case with respect to persons in whom the reasoning power is absent, the figurative imagination of crowds is very powerful, very active and very susceptible of being keenly impressed. The images evoked in their mind by a personage, an event, an accident, are almost as lifelike as the reality. Crowds are to some extent in the position of the sleeper whose reason, suspended for the time being, allows the arousing in his mind of images of extreme intensity which would quickly be dissipated could they be submitted to the action of reflection. Crowds, being incapable both of reflection and of reasoning, are devoid of the notion of improbability; and it is to be noted that in a general way it is the most improbable things that are the most striking. This is why it happens that it is always the marvellous and legendary side of events that more specially strike crowds. When a civilisation is analysed it is seen that, in reality, it is the marvellous and the legendary that are its true supports. Appearances have always played a much more important part than reality in history, where the unreal is always of greater moment than the real. Crowds being only capable of thinking in images are only to be impressed by images. It is only images that terrify or attract them and become motives of action. For this reason theatrical representations, in which the image is shown in its most clearly visible shape, always have an enormous influence on crowds. Bread and spectacular shows constituted for the plebeians of ancient Rome the ideal of happiness, and they asked for nothing more. Throughout the successive ages this ideal has scarcely varied. Nothing has a greater effect on the imagination of crowds of every category than theatrical representations. The entire audience experiences at the same time the same emotions, and if these emotions are not at once transformed into acts, it is because the most unconscious spectator cannot ignore that he is the victim of illusions, and that he has laughed or wept over imaginary adventures. Sometimes, however, the sentiments suggested by the images are so strong that they tend, like habitual suggestions, to transform themselves into acts. The story has often been told of the manager of a popular theatre who, in consequence of his only playing sombre dramas, was obliged to have the actor who took the part of the traitor protected on his leaving the theatre, to defend him against the violence of the spectators, indignant at the crimes, imaginary though they were, which the traitor had committed. We have here, in my opinion, one of the most remarkable indications of the mental state of crowds, and especially of the facility with which they are suggestioned. The unreal has almost as much influence on them as the real. They have an evident tendency not to distinguish between the two. The power of conquerors and the strength of States is based on the popular imagination. It is more particularly by working upon this imagination that crowds are led. All great historical facts, the rise of Buddhism, of Christianity, of Islamism, the Reformation, the French Revolution, and, in our own time, the threatening invasion of Socialism are the direct or indirect consequences of strong impressions produced on the imagination of the crowd.